Digital Marketing Research Conclusion
Shortly after the news of Forever 21's withdrawal from China, there was news of the US head office seeking bankruptcy protection. The fate of this fast fashion giant has completely exposed the difficulties and confusion of the entire industry to the public. People found that not only Forever 21 medicine stone was ineffective, ZARA's parent company Inditex2018 hit a five-year low in net profit for the whole year, H&M slowed the pace of store openings, Topshop parent company Arcadia Group also filed for bankruptcy and closed all US stores, while New Look In 2018, it lost 74.3 million pounds. The new consumption ethics in the fashion field is shaking the foundation of fast fashion like never before: 1. "Stolen" fashion. Over the years, fast fashion has copied big names to meet the fast-tracking new iterative business model, which has long been criticized by the entire industry. Zara, Forever 21, etc. have all been accused of trademark infringement from big names such...