Shyanne's Blog

  A few days ago, Nosto released the latest report "The State of Fashion Ecommerce in 2019" (The State of Fashion Ecommerce in 2019). Between the first quarter and the fourth quarter of 2018, the average revenue per visit (RPV) of global fashion e-commerce on PCs and mobile phones increased by 33% and 38%, respectively. The conversion rate (CR) increases over time. In 2018, mobile CR increased from 1.2% to 1.5%, while desktop CR increased from 2.2% to 2.7%. The shopping cart abandonment rate (CAR) remained relatively stable. In short, fashion retailers should focus on improving personalization to drive sales and cross-selling, rather than optimizing the purchase of items already in the shopping cart. In 2018, mobile phones accounted for 55% of fashion e-commerce traffic in the first quarter, increasing to 62% in the fourth quarter. Although converting customers on mobile devices has encountered considerable challenges, in the fourth quarter of 2018, the revenue share of mobil...

When a user has a purchase behavior on an e-commerce website, he changes from a potential customer to a valued customer of the website. E-commerce websites generally store user transaction information, including purchase time, purchased goods, purchase quantity, payment amount and other information in their own database, so for these customers we can analyze their transaction behavior based on the website's operational data , In order to estimate the value of each customer and the possibility of extended marketing for each customer. AbsolutData provides a big data platform with built-in predictive analysis capabilities. Customers can use this feature to gain insights into their customers' shopping behavior, make product recommendations, determine the best product prices, and create a shopping cart abandonment process. The company claims that its platform also has a recommendation engine that can recommend products to customers based on their location. These products may be reco...