Shyanne's Blog

Amazon Web Services provides e-commerce brands with software as a service to build scarce data on which they can run AI-based big data analysis processes, including predictive analysis. Amazon claims that e-commerce companies can use AWX Direct Connect to import their data. AWX Direct Connect is said to allow a secure and reliable connection between the system from which the client uploads data and the newly built data lake. The data upload process that most e-commerce brands have can be lengthy, and any interruption in the process can result in data loss during transmission. In addition, it can be expensive. Amazon claims that its service can make this process smoother. AWS' big data analysis includes a variety of different applications for multiple use cases, including real-time analysis, data warehousing, and big data processing. In other words, the company is very vague about the benefits that e-commerce brands can derive from using its platform. Obviously, the AWS platform is ...

  A few days ago, Nosto released the latest report "The State of Fashion Ecommerce in 2019" (The State of Fashion Ecommerce in 2019). Between the first quarter and the fourth quarter of 2018, the average revenue per visit (RPV) of global fashion e-commerce on PCs and mobile phones increased by 33% and 38%, respectively. The conversion rate (CR) increases over time. In 2018, mobile CR increased from 1.2% to 1.5%, while desktop CR increased from 2.2% to 2.7%. The shopping cart abandonment rate (CAR) remained relatively stable. In short, fashion retailers should focus on improving personalization to drive sales and cross-selling, rather than optimizing the purchase of items already in the shopping cart. In 2018, mobile phones accounted for 55% of fashion e-commerce traffic in the first quarter, increasing to 62% in the fourth quarter. Although converting customers on mobile devices has encountered considerable challenges, in the fourth quarter of 2018, the revenue share of mobil...

When a user has a purchase behavior on an e-commerce website, he changes from a potential customer to a valued customer of the website. E-commerce websites generally store user transaction information, including purchase time, purchased goods, purchase quantity, payment amount and other information in their own database, so for these customers we can analyze their transaction behavior based on the website's operational data , In order to estimate the value of each customer and the possibility of extended marketing for each customer. AbsolutData provides a big data platform with built-in predictive analysis capabilities. Customers can use this feature to gain insights into their customers' shopping behavior, make product recommendations, determine the best product prices, and create a shopping cart abandonment process. The company claims that its platform also has a recommendation engine that can recommend products to customers based on their location. These products may be reco...

The new generation of social media marketing is storytelling. In online sales of British cosmetics companies, only 6% of consumers watched brand display content. In order to overcome the limitations of existing social media, British cosmetics companies decided to close their brand accounts on social media platforms. And strengthen communication through its own network channels. The engagement rate of consumers who clicked on Instagram ads decreased from 4% in the first quarter of 2016 to 2.4% in the first quarter of 2019. Facebook consumer engagement rate was 0.37%, twitter consumer engagement rate was 0.05%, and consumer engagement with ads Although 86% of companies around the world are marketing through influential influencers (such as bloggers who influence blogs on the Internet), it has become increasingly difficult to motivate users.  Therefore, the importance of storytelling will increase this year, which means that the importance of content is more valued than form. Finding ...

Shortly after the news of Forever 21's withdrawal from China, there was news of the US head office seeking bankruptcy protection. The fate of this fast fashion giant has completely exposed the difficulties and confusion of the entire industry to the public. People found that not only Forever 21 medicine stone was ineffective, ZARA's parent company Inditex2018 hit a five-year low in net profit for the whole year, H&M slowed the pace of store openings, Topshop parent company Arcadia Group also filed for bankruptcy and closed all US stores, while New Look In 2018, it lost 74.3 million pounds. The new consumption ethics in the fashion field is shaking the foundation of fast fashion like never before: 1. "Stolen" fashion. Over the years, fast fashion has copied big names to meet the fast-tracking new iterative business model, which has long been criticized by the entire industry. Zara, Forever 21, etc. have all been accused of trademark infringement from big names such...