Digital Marketing Research Conclusion
The new generation of social media marketing is storytelling. In online sales of British cosmetics companies, only 6% of consumers watched brand display content. In order to overcome the limitations of existing social media, British cosmetics companies decided to close their brand accounts on social media platforms. And strengthen communication through its own network channels. The engagement rate of consumers who clicked on Instagram ads decreased from 4% in the first quarter of 2016 to 2.4% in the first quarter of 2019. Facebook consumer engagement rate was 0.37%, twitter consumer engagement rate was 0.05%, and consumer engagement with ads Although 86% of companies around the world are marketing through influential influencers (such as bloggers who influence blogs on the Internet), it has become increasingly difficult to motivate users. Therefore, the importance of storytelling will increase this year, which means that the importance of content is more valued than form. Finding ...