Digital Marketing Data Analyst Research

When a user has a purchase behavior on an e-commerce website, he changes from a potential customer to a valued customer of the website. E-commerce websites generally store user transaction information, including purchase time, purchased goods, purchase quantity, payment amount and other information in their own database, so for these customers we can analyze their transaction behavior based on the website's operational data , In order to estimate the value of each customer and the possibility of extended marketing for each customer.

AbsolutData provides a big data platform with built-in predictive analysis capabilities. Customers can use this feature to gain insights into their customers' shopping behavior, make product recommendations, determine the best product prices, and create a shopping cart abandonment process. The company claims that its platform also has a recommendation engine that can recommend products to customers based on their location. These products may be recommended based on customers who have purchased in nearby locations in the past.

The platform can also purportedly determine the impact of returns and exchanges on the bottom line, which can provide a basis for decisions on how to handle and provide to customers. The predictive analysis algorithm behind the platform also seems to be able to predict the demand for certain products and certain categories of products. Therefore, e-commerce brands can prevent shortages by ordering new inventory in advance. In addition, the company claims that its platform can optimize the money spent on promotional activities in various channels. That said, it is not yet clear how to do this, especially considering what we discussed above. Currently, this is a difficult and nascent use case for machine learning.

Overall, AbsolutData claims that its software can perform various big data-based analysis processes, but the company does not seem to have a demonstration of how its software part works. The company only lists Adidas, Dole, Epson, Etrade, Hershey's, Hyundai and Levi's as its past customers. It lists many other content on its website. AbsolutData has raised US$20 million in funding from Eight Way Venture Capital.