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Digital Marketing Research Conclusion
A few days ago, Nosto released the latest report "The State of Fashion Ecommerce in 2019" (The State of Fashion Ecommerce in 2019). Between the first quarter and the fourth quarter of 2018, the average revenue per visit (RPV) of global fashion e-commerce on PCs and mobile phones increased by 33% and 38%, respectively. The conversion rate (CR) increases over time. In 2018, mobile CR increased from 1.2% to 1.5%, while desktop CR increased from 2.2% to 2.7%. The shopping cart abandonment rate (CAR) remained relatively stable. In short, fashion retailers should focus on improving personalization to drive sales and cross-selling, rather than optimizing the purchase of items already in the shopping cart. In 2018, mobile phones accounted for 55% of fashion e-commerce traffic in the first quarter, increasing to 62% in the fourth quarter. Although converting customers on mobile devices has encountered considerable challenges, in the fourth quarter of 2018, the revenue share of mobil...
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